Let me tell you something that hit me in the face today. Not in a bad way. More like a “Dude, why didn’t you fix this earlier?!” kind of way.
We do cold emailing. Two servers. I outsourced stuff to a few guys on Fiverr. Looked like it was working. But… not really.
Last Friday I finally dove in. Like really. Spent the whole weekend figuring shit out. And today, Tuesday, I finally get it. We were doing so many things wrong. And still, somehow, it kinda worked. But not the way it should.
We’ve got 49 emails in the database. Some of the domains don’t even exist. Some emails went out but no one could reply to them. It’s like shouting into the void. No echo. Just… gone.
The worst part? I didn’t even realize it. I had everything in one inbox (Spark), thought that was enough. But it wasn’t. It was messy. Chaotic. I kept filtering, deleting, hoping.
And suddenly – boom. Email forwarding works. After a year and a half.
Yeah, I was mad at myself. But also – something is moving. Like, actually moving.
We’ve got three cold mailing clients. First time ever.
Clients are paying. Like legit, actual money.
We found a garden to rent – better than we imagined.
Feels like the universe shifted. In a good way.
We even started praying at home. Not every day. Not religiously. But something clicked. When you let go a little, things start happening. Maybe it’s faith. Or just focus. Or finally doing shit right.
That’s the point – sometimes the most basic things have to fall apart for you to realize you never built them properly in the first place.
When things feel off, maybe you’re just not really looking. Until you stop. And see.